BirdsEyeROI by Merlino AI
See Exactly Which Marketing Dollars Make You Money
BirdsEyeROI connects your ad spend, campaigns, and channels to actual closed revenue -- no spreadsheet guesswork, no “it was probably the ads.” Every dollar in gets a dollar-out answer, displayed on one dashboard your team can act on today.
Full-Funnel Attribution, Not Vanity Metrics
BirdsEyeROI traces each lead from first click through signed contract. You see cost-per-acquisition by channel, by campaign, and by ad -- so you cut what bleeds and scale what converts.
Revenue Reporting Your CFO Will Actually Read
Forget click-through rates. BirdsEyeROI outputs a clean P&L-style view of marketing performance: spend in, revenue attributed, margin contribution out. It reads like a bank statement because that is what closes budget conversations.
Real-Time Alerts Before Waste Compounds
When a campaign crosses your cost threshold without generating pipeline, BirdsEyeROI flags it before the next billing cycle hits. Stop overspending on underperforming channels 30 days after the damage is done.
Revenue Reporting Your CFO Will Actually Read
Forget click-through rates. BirdsEyeROI outputs a clean P&L-style view of marketing performance: spend in, revenue attributed, margin contribution out. It reads like a bank statement because that is what closes budget conversations.
“[Your result here]”
Client name withheld under NDA
Real-Time Alerts Before Waste Compounds
When a campaign crosses your cost threshold without generating pipeline, BirdsEyeROI flags it before the next billing cycle hits. Stop overspending on underperforming channels 30 days after the damage is done.
“We reallocated 40% of our ad budget in the first 30 days. [Your result here]”
Client name withheld under NDA
Full-Funnel Attribution Across Every Channel
BirdsEyeROI traces each lead from first click through signed contract. See cost-per-acquisition by channel, campaign, and ad -- cut what bleeds and scale what converts.
Paid Channels
- Google Ads
- Meta Ads
- LinkedIn Ads
- YouTube Ads
- Programmatic Display
- Retargeting
- Paid Search
Organic Channels
- Organic Search
- Email Campaigns
- Social Organic
- Referral Traffic
- Direct
- Content / Blog
- Webinars
Get connected and see your full revenue picture in one place
BirdsEyeROI integrates with your CRM, ad platforms, and analytics tools. Setup takes minutes -- no engineering required.
Connect your ad platforms
Link Google Ads, Meta, LinkedIn, and any other paid channel in a few clicks. BirdsEyeROI pulls in spend data automatically.
Sync your CRM and revenue data
Connect your CRM and close the loop on every deal. BirdsEyeROI matches ad clicks to actual closed revenue -- not just leads.
See your dollar-in, dollar-out dashboard
Your full-funnel attribution view is live. Cut underperforming spend, reallocate budget to what converts, and show your CFO the numbers.
Built for Marketing Teams That Answer to Revenue, Not Impressions
BirdsEyeROI gives your team the clarity to defend spend, justify budget requests, and show leadership exactly what is working -- in the language of money.
- First-click and last-click attribution models
- Multi-touch revenue attribution
- Cost-per-acquisition by campaign and ad
- Real-time spend threshold alerts
- P&L-style marketing performance reports
- CRM and ad platform integrations
Simple pricing. No guesswork on what you get.
Every plan includes full-funnel attribution. Upgrade as your team and your spend scales.
- Full-funnel attribution
- Up to 3 ad channels
- Monthly P&L reports
- CRM integration (1 seat)
- Email support
- Unlimited ad channels
- Real-time spend alerts
- Weekly P&L reports
- Up to 5 CRM seats
- Multi-touch attribution
- Priority support
- Slack integration
- Unlimited CRM seats
- Custom attribution models
- CFO-ready board reports
- API access
- Dedicated success manager
- White-glove onboarding
- Custom integrations
- SLA guarantee
- Dedicated security review
- Multi-brand / multi-location
Frequently Asked Questions
How does BirdsEyeROI attribute revenue to my ads?
BirdsEyeROI connects your ad platform data (clicks, spend, impressions) with your CRM deal data (leads, opportunities, closed revenue). It matches each contact through the full funnel from first touch to signed contract, so every dollar of revenue can be traced to its originating channel, campaign, and ad.
What CRMs and ad platforms do you integrate with?
BirdsEyeROI integrates with HubSpot, Salesforce, GoHighLevel, and most major CRMs. On the ad side, we connect to Google Ads, Meta, LinkedIn, YouTube, and more. Contact us if you have a specific platform -- we build integrations regularly.
How long does setup take?
Most clients are live with full attribution data within 48 hours of signing. Our onboarding team handles the integrations. You just need to grant API access to your ad accounts and CRM -- no engineering work on your end.
What attribution models does BirdsEyeROI support?
We support first-click, last-click, linear, and time-decay attribution models. Growth and Scale plans include multi-touch attribution. Enterprise clients can request custom attribution models specific to their sales cycle.
Can I see real-time data or is it delayed?
Growth and above plans include real-time spend monitoring and alerts. Attribution data syncs from your ad platforms every 4 hours. CRM deal data syncs in real time for most integrations, so your revenue dashboard is always current.
Is my data secure and confidential?
Your data is encrypted in transit and at rest. BirdsEyeROI never shares or uses client data for any purpose other than powering your own attribution dashboard. Enterprise plans include a dedicated security review and BAA on request.
Marketing spend in. Attributed revenue out.